Intro

Foregranted Baked-In How does facebook offer this. Stats Game vs App

Actions

Bring users in & re-engagae Appear on RHS Triggered by humans Actor Verb Object

Invites

Bring users in. Triggers a notification Human to Human Low hit rate Risk of getting de-friended

Scores

Only for games Re-engage users Pass other "users" in their scores

Achievements

Badges. Limit to 1000 points. Bigger point badges go to wider audiences.

Notifications

Great way to re-engage. Better than email. If game then shows on top. If not a game them shows as a badge counter. Push notification on mobile??

Posts

Directly post on walls Best done after an activity that adds value to their personal brand and helps to identify them as an individual.

Posts

Directly post on walls Best done after an activity that adds value to their personal brand and helps to identify them as an individual.

Posts

Directly post on walls Best done after an activity that adds value to their personal brand and helps to identify them as an individual.

Posts

Directly post on walls Best done after an activity that adds value to their personal brand and helps to identify them as an individual.

Posts

Directly post on walls Best done after an activity that adds value to their personal brand and helps to identify them as an individual.